Author: Alejandra Carreira
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Social Media or Website: Where Should a Biotech Focus?
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In biotech, social media reach people but website generates leads. Learn where and how start-ups should invest to build visibility and attract customers.
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When to Use Google Ads for Life Science Companies
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Paid ads help reach new audiences fast, but are they always worth it? In this post, we explore when to invest in ads and when to hold back
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From One Case Study to 20 Posts for LinkedIn
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In the Life Science industry, companies struggle to keep LinkedIn active without fresh data or conferences. We built a scalable content workflow to get 20 posts out of a case study
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Triple Biotech Website Traffic in Just 6 Months
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With SEO and content marketing, a biotech tripled website traffic without ads: +94% organic search, +605% social, +232% referral.
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605% More Organic Social Traffic with Just 10 Posts
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A Life Sciences company was posting on social media with little return. By creating a strong content marketing strategy, we doubled engagement, grew followers, and +605% organic social traffic in six months. All with just 10 high-quality posts per month.
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Why Content Marketing is the New Advertising for Biotech
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Many biotech startups spend hundreds of dollars on Google ads but overlook a cheaper more effective way to make leads: content.