Author: Alejandra Carreira
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Social Media or Website: Where Should a Biotech Focus?
In biotech, social media reach people but website generates leads. Learn where and how start-ups should invest to build visibility and attract customers.
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When to Use Google Ads for Life Science Companies
Paid ads help reach new audiences fast, but are they always worth it? In this post, we explore when to invest in ads and when to hold back
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From One Case Study to 20 Posts for LinkedIn
In the Life Science industry, companies struggle to keep LinkedIn active without fresh data or conferences. We built a scalable content workflow to get 20 posts out of a case study
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Triple Biotech Website Traffic in Just 6 Months
With SEO and content marketing, a biotech tripled website traffic without ads: +94% organic search, +605% social, +232% referral.
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605% More Organic Social Traffic with Just 10 Posts
A Life Sciences company was posting on social media with little return. By creating a strong content marketing strategy, we doubled engagement, grew followers, and +605% organic social traffic in six months. All with just 10 high-quality posts per month.
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Why Content Marketing is the New Advertising for Biotech
Many biotech startups spend hundreds of dollars on Google ads but overlook a cheaper more effective way to make leads: content.