Tag: Content Marketing
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8 Questions Your Marketing Person Should Ask the Technical Team
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What every marketer should ask scientists before writing about a new biotech service to create clear, credible, data-driven copy.
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When to Use Google Ads for Life Science Companies
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Paid ads help reach new audiences fast, but are they always worth it? In this post, we explore when to invest in ads and when to hold back
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Triple Biotech Website Traffic in Just 6 Months
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With SEO and content marketing, a biotech tripled website traffic without ads: +94% organic search, +605% social, +232% referral.
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Why Content Marketing is the New Advertising for Biotech
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Many biotech startups spend hundreds of dollars on Google ads but overlook a cheaper more effective way to make leads: content.