Tag: Content Marketing
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How to Write Great Titles that Scientists Actually Click
A practical guide to writing the best titles for life science and biopharma content. Avoiding framing that sounds boring and that doesn’t convert leads.
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Why CEOs Should Post on LinkedIn
CEO posts win on LinkedIn. They perform better than company pages, showing higher visibility and improving authority and trust in the company.
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6 Questions Your Marketing Person Should Ask the Technical Team
What every marketer should ask scientists before writing about a new biotech service to create clear, credible, data-driven copy.
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When to Use Google Ads for Life Science Companies
Paid ads help reach new audiences fast, but are they always worth it? In this post, we explore when to invest in ads and when to hold back
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Triple Biotech Website Traffic in Just 6 Months
With SEO and content marketing, a biotech tripled website traffic without ads: +94% organic search, +605% social, +232% referral.
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Why Content Marketing is the New Advertising for Biotech
Many biotech startups spend hundreds of dollars on Google ads but overlook a cheaper more effective way to make leads: content.