Author: Alejandra Carreira
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How to Write Great Titles that Scientists Actually Click
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A practical guide to writing the best titles for life science and biopharma content. Avoiding framing that sounds boring and that doesn’t convert leads.
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Transforming Clients Papers into Slides that Prove Brand Value
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If your company has ever been invited to speak at a conference on a very specific topic, you most likely struggled to find what to present. You probably have a bunch of unconnected papers that use your technology or services but nothing life-changing. How can you use this data not just for a presentation, but…
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Authority, the Ultimate Challenge for Life Science SEO
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Improve your Life science SEO strategies with the following tips. Drive higher and more meaningful traffic to your website.
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Why CEOs Should Post on LinkedIn
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CEO posts win on LinkedIn. They perform better than company pages, showing higher visibility and improving authority and trust in the company.
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CRO Lead Generation: Where Clients Really Come From
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Discover the most common CRO lead generation channels. Learn how life science CROs attract clients through referrals, SEO, conferences, and paid media.
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6 Questions Your Marketing Person Should Ask the Technical Team
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What every marketer should ask scientists before writing about a new biotech service to create clear, credible, data-driven copy.
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11 Copywriting Tips for Biotech and Life Science
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Copywriting sells complex science. Focus on what your audience needs to know, use data, and show comparisons. That’s how you win the game.
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How to Write a Case Study Without Draining Your Technical Team
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Prove your science can solve your customers problems. Learn how to write a short, effective case study without exhausting your team’s energy.
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4 Ways to Use Google Ads for Life Science Marketing
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In Life Science marketing, Google Ads can be used as a short and long-term tool. They’re perfect for launches, retargeting and testing headlines.
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Social Media or Website: Where Should a Biotech Focus?
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In biotech, social media reach people but website generates leads. Learn where and how start-ups should invest to build visibility and attract customers.