Triple Biotech Website Traffic in Just 6 Months

A website can attract hundreds of visitors through Google search.

Additionally, it should also serve as a hub for potential customers who find you through social media or referrals.

However, many companies find themselves in the following situation:

• Their website doesn’t generate leads, leaving sales teams to carry the full burden of customer acquisition.
• The content is technically strong, but written by scientists, not marketers, so it isn’t optimized for discoverability and the traffic is low.
• Social media doesn’t attract prospects. They mostly shared peer-reviewed articles, which doesn’t start conversations or send people to the website.

A Life Sciences company with over 200 employees —from now on, The Brand— faced this exact same problem.

They came to a fantastic marketing agency I collaborate with, looking for a clear strategy to drive meaningful website traffic.

Tired of a Website that Doesn’t Generate Leads?

Instead of chasing quick wins (for example running a few ads that will increase followers quickly), we focused on building strong foundations. The three-part strategy included:

1. Clear Marketing & Communication Strategy
   • Created a detailed brand analysis, from customer personas to company unique selling points, aligning content with audience needs and market advantages.
   • Refined the brand’s message to focus on benefits over technical jargon
   • Established a consistent brand voice: scientifically credible, but approachable

1. Website Optimization & SEO
   • Added clear call-to-actions (CTA) to guide visitors through the site
   • Integrated high-intent keywords and optimized metadata
   • Improved site structure for better discoverability and user experience
   • 👉 Result: +94% organic search traffic in six months

1. Social Media Revamp
   • Social media is a great way to attract people to the website. We created a content strategy to make posts beyond peer-reviewed papers.
   • Introduced engaging and branded content
   • Balanced scientific credibility with shareable formats
   • 👉 Result: +605% organic social traffic and +232% referral traffic

The strategy was designed to create sustainable growth without having to rebuild everything from scratch.

Increased Website Traffic in just 6 months

The transformation was clear and measurable:

• ✅ +94% organic search traffic
• ✅ +605% organic social traffic
• ✅ +232% referral traffic
• ✅ +176% direct traffic
• 👉 +184% total website traffic

And all of this was achieved without paid ads. 

Instead of spending $30–50/day on PPC campaigns (typical in the industry), we built a digital foundation that delivers ongoing visibility and inbound traffic.

But more importantly we created workflows and structures to promote consistent lead generation.