Triple Biotech Website Traffic in Just 6 Months

A website can attract hundreds of visitors through Google search.

It should also serve as a hub for potential customers who find you through social media or referrals.

However, many companies find themselves in the following situation:

• Their website doesn’t generate leads, leaving sales teams to carry the full burden of customer acquisition.
• The content is technically strong, but it isn’t optimized for discoverability and the traffic is low.
• Social media doesn’t attract prospects. They share peer-reviewed articles and get a few likes but it doesn’t start any conversation.

A Life Sciences company with over 200 employees—from now on, The Brand— faced this exact same problem.

They came to a fantastic marketing agency I collaborate with, looking for a clear strategy to drive meaningful website traffic.

Your Website Doesn’t Generate Leads?

Don’t chase quick wins (for example running a few ads that will increase followers and visitors quickly). Focus on building strong foundations.

This is how our strategy followed this idea:

1. Clear Marketing & Communication Strategy

• We created a detailed brand analysis, from customer persona to company unique selling points. We mapped everything in between.
• Refined the brand’s message to focus on benefits over technical jargon
• Established a consistent brand voice: in this case, scientifically credible but friendly and approachable

2. Website Optimization & SEO

• Added clear call-to-actions (CTA) to guide visitors through the site
• Integrated high-intent keywords and optimized metadata
• Improved site structure for better discoverability and user experience
• 👉 Result: +94% organic search traffic in six months

3. Social Media Revamp

Social media is a great way to attract people to your website. We created a content strategy to make posts beyond peer-reviewed papers.

• Introduced engaging and branded content
• Balanced scientific credibility with shareable formats
• 👉 Result: +605% organic social traffic and +232% referral traffic

This strategy was designed to create sustainable growth without having to rebuild everything from scratch.

Increased Website Traffic in just 6 months

The impact of our work:

• ✅ +94% organic search traffic
• ✅ +605% organic social traffic
• ✅ +232% referral traffic
• ✅ +176% direct traffic
• 👉 +184% total website traffic

All of this was achieved without paid ads. 

Instead of spending $30–50/day on PPC campaigns (typical in the life science industry), we built a digital foundation that delivers ongoing visibility and inbound traffic.

But more importantly we created workflows and structures to support consistent lead generation.